Building Your Social Presence With XeeMe
If you – like many of us – live across all networks, it is a challenge to even tell your best friends where you are – let alone customers or total strangers. The days where we have only one website URL to communicate are gone.
Here is the issue:
- You can't clutter your email signature, business card or your website profile with all the places and spaces.
- And even if you do, a few month later you sign-up for a new service and probably don't even remember where you left all your sites.
- You joined Foursquare maybe a year ago, Google plus a few month ago, then you may have added Klout or whatever else. You don't want to update all the places you are on.
The emails you sent last year may have networks on it that you no longer use and missing the ones you are very engaged right now.
The XeeMe Idea
Now – if you only add your XeeMe to each and every comment, your business card, your email signature, your social sites… you only have to maintain your XeeMe profile. An email you send tomorrow with your XeeMe will have your most current sites on it. If somebody looks at that email in two years from now: Clicks on http://XeeMe.com/Yourname and sees the sites you decided to have on it in two years from now.
Your Most Important Social Starting Point
If you decide to make XeeMe your starting point for every contact to visit you wherever you are, you want to make your XeeMe as attractive as possible:
Make sure you have a personal photo of YOU. No avatar, no fancy graphic, not your dog and not your kid. We all want to get in touch with people – real people – not with dogs and not with avatars. Our research shows, a XeeMe with a real persons photo is clicked 3 times more than any other variation, including no photo.
Use your real name wherever you can. Again we connect with people not with nicknames. My name is Axel Schultze and I have this on Twitter, LinkedIn, Empire Avenue and wherever else. I do have a username that is close to my name. Typically AxelS – it's good to have a short username. If you want to be funny, unique, crazy, absurd, or whatever else, be it in your content but not in your identity. Now – our business maybe more important to us than our identity – maybe because we are very desperate – but for others it's about people nothing else. There for have your real name on your XeeMe, not a business – we will talk about a corporate XeeMe later.
Add a short and sweet bio that describes you well. If you just write "you find all my details on LinkedIn" it's like saying "I don't want to waste my time with you" – a total down turner. If your business is very important to you, this is a good place to mention it.
4) Social Presence
Complete your social presence on XeeMe as good as you can. The more the better. The old saying "good enough is not good enough" If you have a XeeMe, use it when you introduce yourself. Make yourself just a click away. Don't forget your social bookmarks, your URL shortener, your photo and vidoe pages. You will see in the "Network Relevance Report" what networks are of interest to your visitors and therefor relevant to you. You will be surprised to see the first reports after a few weeks.
Having a profile is like having an entry in the local phone book. Nice to find you but not more. What really counts is engagement, the posts you write and share, the photos or videos you upload or find and share, the tweets, the entries in time lines and more. But nothing is more frustrating than not knowing you well or only get a bare bone minimum profile. Use your XeeMe on every post, every comment so that reader or contacts can engage with YOU.
6) Share your XeeMe with others
I highly recommend you let all your contacts and friends know what your entire social presence looks like. You will be blown away (and I mean it – not a marketing pitch) how many people who you already know start networking, following or reading you and your content on other sites and networks. We all know each other from LinkedIn, Facebook and Twitter. But all the other networks are very powerful -often even more powerful tools to connect, do business or otherwise strengthen relationships.
7) Personal or business Account
Business is done between people. Legal contracts are done between companies. Brands are the "bracket" for the teams, the people who represent those brands AND the customers, partners and friends who advocate a brand. As such I highly recommend BE A PERSON – not a brand. Trust me I'm very proud of my brand – but I think we are more successful when we engage as people. Our action is really what "makes" our brands ;)
8) Watch The Growth in Visits
The more people visit your XeeMe the more people are visiting your social network profiles. Your XeeMe is the Spring Board into your very own social web. It's totally up to you how much you use XeeMe – but the more you use it the more is your popularity growing.
One of our very early Alpha Users is Jorge Purgly (xeeme.com/JorgePurgly). A professor in Blumenau Brazil. Jorge is working for the local government. Everything he does is signed with his XeeMe. Today he has over 200,000 visits on his XeeMe – more than the average blogger.
Install "Graph" to your XeeMe and watch your traction. Watch you grow relative to others in your country and make sure you share your XeeMe wherever you can.
Xee You :)