Author Archive for: ‘AxelS’

• Social Media Engagement – How much value?

  Posted Apr 16 2013 by AxelS in Advocacy, Blog, Engagement, Leadership, Partner, Social Marketing, Social Media Monitoring, Social Media Strategy, Social presence, Social Relationship Management, Society3, Society3 Academy with 0 Comments

  {EAV:407cdf8455b1bb72} Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism. …

  

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• Why B2B Marketing fails more often today

  Posted Mar 19 2013 by AxelS in Best practices, Blog, culture, customer care, Leadership, Presence development, Social Marketing, Social Media Strategy, Social Relationship Management, Social Sales, Society3 with 1 Comment

  I think we can agree that marketing is kind of a trail blazer for sales and the precursor to the actual sales engagement. Marketing is preparing a market to a point where sales should come in and harvest. Marketing ensures that the buyer, the decision …

  

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• Are you an amazing employee?

  Posted Mar 13 2013 by AxelS in Advocacy, approachability, Blog, Leadership with 2 Comments

  I just read an amazing post on Inc: 10 things really amazing employees can do Definitely worth reading, in particular for those who almost gave up on their job and their company. In my upcoming book “Democratization of Influence” I’m talking about it from a …

  

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• Global Social Media Engagement

  Posted Mar 4 2013 by AxelS in approachability, Assessment, Best practices, Blog, Social Relationship Management, Society3, Xeeme Blog with 2 Comments

  We are repeatedly challenged with global social media engagements. The challenge is to develop an engagement strategy that keep a healthy balance between global reach and highly fragmented markets on one side and budget constraints and global manageability on the other side. While the big …

  

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• Growing awareness with buzz campaigns

  Posted Feb 27 2013 by AxelS in Advocacy, Announcement, Buzz, Social Marketing, Social Media Monitoring, Social Media Strategy, Social Sales, Society3, Xeeme Blog with 0 Comments

  Who doesn’t want to create a BUZZ around their new product or service? Who doesn’t want lots of people talk about their event or activities. The Society3 team is studying buzz dynamics, viral behavior, awareness creation for years. The result is a product that helps …

  

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• 5 Tips to raise your XeeScore in 5 days

  Posted Feb 27 2013 by AxelS in approachability, Best practices, social presence management, social presence monitoring, Social scoring, Xeeme Blog, XeeScore with 0 Comments

  Your XeeScore is giving you an indication how good you are in leveraging your entire social presence. It simply isn’t enough to just post. Make sure that your readers and visitors know about all your other content and activities you have invested so much time …

  

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• Between 2 and 3 Quadrillion pieces of information created per day

  Posted Feb 19 2013 by AxelS in Best practices, Blog, Buzz, Leadership, Social Marketing, Social Media Monitoring, Social Media Strategy, social media trends with 0 Comments

    Are you seriously worried that your post can harm your business? Are you seriously worried that your 100 something follower can bring your brand down when you tweet something that is not precisely in accordance to the overarching corporate messaging standards? You should worry …

  

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• King & Queen … Content & Engagement

  Posted Feb 15 2013 by AxelS in Best practices, Blog, Social Marketing, social media trends, Social presence, Society3, Society3 Academy with 0 Comments

  A social presence without content, whether it is on Facebook, Twitter, Pinterest, YouTube, SlideShare or any other site is a dead piece of technology real estate. Since years we see and hear “Content is King”. And as such most presences and sites have a more …

  

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• New Leadership – creating a significant competitive advantage

  Posted Jan 31 2013 by AxelS in Advocacy, approachability, Best practices, Blog, Leadership, Social Media Strategy with 0 Comments

  Only 5 years ago it would be absolutely unthinkable that a CEO of a billion Dollar company is publicly asking his or her customers for topics for a conference key note. The key note was a holy secret and carefully crafted marketing message – to …

  

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• Social Media 2020 – long term prediction

  Posted Jan 25 2013 by AxelS in culture with 0 Comments

  I was asked multiple times to write a prediction for 2013 While proud that most of my previous ones were pretty much on target, I thought I look a bit farther and dive a bit deeper. Where are we going with Social Media in the …

  

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