‘Best practices’
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When Your Social Media Scores Suck
There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of …
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24 x 7 Social Media Engagement
The social web has no bound to standard opening hours, it’s global and 1.3 Billion customers and consumers expect rapid responses. More so, customers expect ongoing engagement and companies become publishers as many predicted already a few years ago. This is today’s reality. Too Much work …
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Why B2B Marketing fails more often today
I think we can agree that marketing is kind of a trail blazer for sales and the precursor to the actual sales engagement. Marketing is preparing a market to a point where sales should come in and harvest. Marketing ensures that the buyer, the decision …
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Global Social Media Engagement
We are repeatedly challenged with global social media engagements. The challenge is to develop an engagement strategy that keep a healthy balance between global reach and highly fragmented markets on one side and budget constraints and global manageability on the other side. While the big …
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5 Tips to raise your XeeScore in 5 days
Your XeeScore is giving you an indication how good you are in leveraging your entire social presence. It simply isn’t enough to just post. Make sure that your readers and visitors know about all your other content and activities you have invested so much time …
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Between 2 and 3 Quadrillion pieces of information created per day
Are you seriously worried that your post can harm your business? Are you seriously worried that your 100 something follower can bring your brand down when you tweet something that is not precisely in accordance to the overarching corporate messaging standards? You should worry …
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King & Queen … Content & Engagement
A social presence without content, whether it is on Facebook, Twitter, Pinterest, YouTube, SlideShare or any other site is a dead piece of technology real estate. Since years we see and hear “Content is King”. And as such most presences and sites have a more …
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New Leadership – creating a significant competitive advantage
Only 5 years ago it would be absolutely unthinkable that a CEO of a billion Dollar company is publicly asking his or her customers for topics for a conference key note. The key note was a holy secret and carefully crafted marketing message – to …
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Why your XeeScore totally sucks
Yes, you are terribly busy in the social web. You tweet like an angel, you post like a god, share the hell out of it and just do everything you can to be a good social citizen. Even your Klout score is finally up. Yet …
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XeeScore in greater details – measuring your traction
When the rubber meets the road You work hard sharing valuable content, connecting with many people, spreading the word, raising attention, and eventually growing influence and reputation. However much of the content you share goes unseen by your network. Many of your LinkedIn connections for …






