Overview
Engagement Mgr
Buzz Marketing
Contact Manager
Analytics
Social eLearning
Trusted URLs
Presence Organizer
Brand Engagement
Channel Engagement
CX Engagement
Buzz Campaigns
SM Monitoring
Competition Analysis
Presence Setup‘Flights!’
Social Partner Relations with XeeMe
Indirect distribution channels have a specific challenge when it comes to social media engagement: Vendors want to be closer to their partners, grow their channel and eventually empower the partners to engage with their customers via social media. But managing two or more tier distribution …
New Product Information
We finally managed to overhaul our complete product section on our website. Each product has it's own age now helping existing and new users understand the products a bit more
Social Media Strategist – Role and Responsibility
There are quite some controversial discussions about the role of the social media strategist. Similar to social media itself, when people don't understand, their first reaction is to call it hype and reject the thought. There is no difference to the role of a Social Media Strategist. But once you stand in a campus with [...]
A Social Media Strategy Story – 3 years in the making
It all started with a surprise project in 2008 – I wrote about it on my personal blog and on some public blogs like Customer Think and Social Media Today. And as promised I continue writing about it.Here is the whole story from the very beginning:
2008 – One morning…
-
Xeesm 2011 Release
Xeesm Product Release Social Address Book – Xeesm/Focus!™ Your contacts (MyContacts), the search for people, importing contacts, sending people personalized emails and all connection related features are now combined in an application we call Xeesm/Focus!. Please note: Focus! needs to be installed in order to …
500 leads in 5 hours – how cool is that?
2010 was the year were businesses entered the social web. And of course not everything was a good experience. Many just pumped their "message" into what they call "the new channel" hoping that somebody will pick it up. Others were a bit more innovative than that. Our latest experiment with a virtual exhibition and conference [...]
-
TEC Research Analyst Roundtable: Predictions for 2011
Here are some interesting predictions for 2011 made by a group of technology analysts from Technology Evaluation Center. The Social CRM part of course is very nice for Xeesm: Worth following in social CRM: Nimble and Xeesm.
How a tourist center uses social media
Here is an example how a resort town is using social media to attract tourists *before* they make a decision where they want to spend their vacation next year. Tourists are much better informed about the destinations they are targeting. Long before they make a decision, they read reviews from other tourists, explore the places [...]
-
Sales just took a new leadership role
Everybody wants to grow their business. But what can you actually do to make it happen? A) Think Most educated purchase decisions are based on recommendations and influenced by what people say about the product they purchase. Now here starts your first obstacle. Not enough people say anything about your product. In addition to that, …
Social Capital, Relationship Strength and Influence
Business opportunities depend on relationship strength to customers, purchase decisions are made based on relationship strength to peers and other connections, product launch successes depend on relationship strength to market influencer, event successes depend on relationship strength to the audience – you can easily add many more examples. Xeesm is releasing an early version of …
