‘Social Relationship Management’
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Social Media Engagement – How much value?
Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism. Democratization …
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Why B2B Marketing fails more often today
I think we can agree that marketing is kind of a trail blazer for sales and the precursor to the actual sales engagement. Marketing is preparing a market to a point where sales should come in and harvest. Marketing ensures that the buyer, the decision …
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Global Social Media Engagement
We are repeatedly challenged with global social media engagements. The challenge is to develop an engagement strategy that keep a healthy balance between global reach and highly fragmented markets on one side and budget constraints and global manageability on the other side. While the big …
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Channel Management
Who buys this service: Channel Managers, Channel Marketing Managers Channel Program You want to take partner relationships to a new level? Our channel management expertise, combined with our 10 year social media experience can help you make a mark in partner management. We design and …
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Overcoming the challenge of reaching your audience
There was an interesting question in “The New Selling Group” on LinedIn “I would like to know what the members of this group think the key trends and also the key challenges regarding holistic customer…“ I though I share my answer here too and elaborate …
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Social presence, a mega asset
So you are all over the social web; Facebook, LinkedIn, Twitter, participate in a bunch of groups, maybe several Twitter accounts, a Pinterest account, you share your updates via Scoop.it, put some good links onto StumbleUpon and so forth. Oh you are on G+ too? Ahh and also on Slideshare – yeah and you almost forgot your YouTube account – …
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Reputation of sales people continue to decline
Is this what your sales guy looks like? Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible to drive the growth of the respective company. …
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Over 70% of Social Media initiatives FAIL
Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care …
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Top 15 Social Media Rules for Business Leader
Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with Rule #2 Time Management If you are not sure how much time you should spend [...]
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A Social Media Strategy is like Sex – those who have it don’t brag about it
My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, [...]






